SXSW 2019

Last year, we brought you the cabin passenger experience and signaled our intent to lead on-demand mobility. This year, we want you to help us define the future of flight.

March 8 – 9
92 Rainey Street
Austin, TX

March 12
La Condesa
400 W 2nd St
Austin, TX

March 13
Fairmont Austin
101 Red River Street
Austin, TX


Exterior - Bell Nexus


Take the journey with Bell to shape the future of flight.



The nexus of transport and technology and of comfort and convenience.



Bell is redefining flight with Autonomous Pod Transport.



March 8th, Friday

Fort Worth on Rainey Exhibit

10:00am – 12:00am

Bungalow - 92 Rainey Street, Austin, TX

March 9th, Saturday

Fort Worth on Rainey Exhibit

10:00am – 6:00pm

Bungalow - 92 Rainey Street, Austin, TX

Bell's Future Flight Controls simulator will be a new experience for SXSW participants this year.

Bell is actively collecting data to help shape the future flight controls of aviation. Data from these simulators will be used to determine what actions and interface are intuitive to the average potential operator and what prior experience and abilities contribute to these opinions.

Urban air travel is coming closer to the masses through recent advancements in technology and software. The critical last step is designing a flight control ecosystem that allows individuals to safely and efficiently operate urban air vehicles.

March 12th, Tuesday

Up Next in Transportation: Flying Cars and Drones?

3:30pm – 4:30pm SXSW Schedule

La Condesa, 400 W 2nd St,
Austin, TX

Urban transportation is changing, from the influx of motorized scooters to delivery robots rolling down your sidewalks. But perhaps the greatest promise lies in the advancement of urban air mobility. Whether it be traditional manned aircraft, remotely piloted aircraft, or autonomous aircraft, the world’s leading experts are focused on how to make urban air transport the quickest – and safest – mode of transportation possible.

This panel will discuss the advantages and challenges for urban air mobility in cities and how industry and government are addressing the policy, economic, social, environmental, and legal barriers.


  • Jamie Boone, CTA (moderator)
  • Danielle Burr, Head of Federal Affairs, Uber
  • Michael Thacker, EVP, Technology and Innovation, Bell
  • Finch Fulton, Deputy Assistant Secretary for Transportation Policy, Department of Transportation
  • Jaclyn Louis, Director of Government Relations & Senior Counsel, Intel

March 13th, Wednesday

Death to Roadways: Ending Traffic with Flying Cars

11:00am – 12:00pm SXSW Schedule

Watch the Livestream

Fairmont Austin, Manchester Ballroom, 101 Red River Street, Austin, TX

No road-based solution will ever be sufficiently scalable, clean, quiet or fast enough to solve the extent of today’s mobility issues. But because of solutions NASA, Bell and other innovators are developing, we soon will solve these problems from the sky.

This panel will reveal an everyday, air-based transportation system built to manage traffic and will show how private and public companies are collaborating to ensure that the public adopts air-based mobility solutions without fail.


  • Aarti Shahani, Silicon Valley correspondent, NPR – Moderator
  • Michael Thacker, EVP, Technology and Innovation, Bell
  • Shivika Sahdev, Associate Partner, McKinsey & Company
  • Jaiwon Shin, Associate Administrator for Aeronautics Research, NASA

March 13th, Wednesday

Safer in the Skies: How AI is Changing the Future of Travel

12:30pm – 1:30pm SXSW Schedule

Watch the Livestream

Fairmont Austin, Manchester Ballroom, 101 Red River Street, Austin, TX

AI is changing how we will travel every day. Air taxis soon will be more feasible than standardized autonomous cars on our roadways. While self-driving cars must contend with the unpredictable variables of human-operated vehicles, pedestrians and wildlife, the sky is free of those hazards and can alleviate the burden of current urban mobility.

This panel will answer how AI is fueling autonomous flight for smart cities and will discuss current proof of concepts for the air fleet of the future.


  • Scott Drennan, VP, Engineering Innovation, Bell – Moderator
  • Anil Nanduri, Vice President, GM Drone Group, Intel Corporation
  • Teena Maddox, Technology reporter, TechRepublic

March 13th, Wednesday

Building an Autonomous Tomorrow: Policy and Tech

2:00pm – 3:00pm SXSW Schedule

Watch the Livestream

Fairmont Austin, Manchester Ballroom, 101 Red River Street, Austin, TX

Despite popular belief, it’s not technology that’s holding up air taxis and on-demand mobility. It’s yesterday’s policies that are preventing tomorrow’s innovations (and economic growth). Steps need to be taken to encourage creative transportation technologies to flourish while ensuring regulatory compliance.

This panel addresses how regulating bodies are working with private and public entities to enable innovation and which policy milestones are needed to allow for smart cities to advance.


  • Michael Thacker, EVP, Technology and Innovation, Bell – Moderator
  • Lisa Ellman, Co-Executive Director, Commercial Drone Alliance & Partner, Hogan Lovells LLP
  • Anna Dietrich, Co-founder, Terrafugia
  • Mike Romanowski, Policy & Innovation Division Director, Aircraft Certification Service, FAA



The SXSW Festival Shuttle is a free circulating shuttle that runs between the Austin Convention Center and most SXSW festival venues with stops around central downtown and south central Austin. Visitors may find public parking and use the shuttle to get to and from SXSW.
  • Closest stop to the Fairmont Hotel: Austin Convention Center
  • 2 minute walk to the Fairmont Hotel

Public Transportation

Public busses and a metro train are available all over Austin to downtown.
  • Train: Metro Rail: Digital tickets can be purchased via the Austin Capital Metro app.
    • Closest stop: MetroRail Red Line to the Downtown Station at the Austin Convention Center 5 minute walk to the Fairmont Hotel
    • 5 minute walk to the Fairmont Hotel
  • Bus: CapMetro Bus: Digital tickets can be purchased via the Austin Capital Metro app.
    • Closest stop: 515 Cesar Chaves/Red River, serviced by Routes 17 and 22 every 15 minutes.
    • 1 minute walk to the Fairmont Hotel

Ride Share

Austin hosts most major ride share options including Lyft and Uber, as well as rideshare electric scooter and bike options with Lime, Bird, Lyft and Jump.

By Car

We highly recommend considering all other options before deciding to drive to a SXSW event. With many street closures and heightened vehicle and foot traffic, driving can be an expensive and time-consuming endeavor as downtown parking ranges in both price and availability. Parking locations and availability can be found on the City of Austin’s website.

Nearby Food Vendors

The Fairmont including food options for modern American, pizzeria, pasta,
Asian, baked goods and small bites.

For onsite interviews please contact the media relations team at